In Kutluk, two things move forward together: match levels and the real-world map.
1. Play levels. Match tiles and complete the goals. Every level you win gives Influence, and 1 stars.
2. Settle on the map. The map opens at level 4. You build your First Settlement in the area where you are; this hex becomes your Home Base.
3. Grow and protect. With your Influence you spread to neighboring hexes, reinforce your land and raid other players' land.
4. Play together. After you pass level 10, you join a Clan. You chat with your Clan, raid together and defend together.
5. Grow your buildings. You spend your stars on the Settlement screen to upgrade your buildings.
You can't take over a neighborhood in a single session. Playing a little every day grows your land and keeps it safe.